Types of Humor in Television and Magazine Advertising

By Codruta Catanescu, G. Tom. 2001

106 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/6ce8518abb60b4f0bd53b20daee65e704dbf4673

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. Pitchanut Nueangjamnong
2. Viriya Taecharungroj
3. Veronica Olsson
4. Å. Larsson
5. Eric J. Romero
6. R. van der Veen
7. Dannagal Goldthwaite Young

Citations in the corpus

• Humour 2.0: Styles and Types of Humour and Virality of Memes on Facebook (2015, methodology): “Humour has been extensively studied in the context of media—broadcast, print and digital—and audience effects (Bergeron & Vachon, 2008; Catanescu & Tom, 2001; Cruthirds, Wang, Wang & Wei, 2012; Flaherty, 1 Mahidol University International College, Nakhonpathom, Thailand.”
• Humor in Advertising (2005, methodology): “(Catanescu & Tom, 2001) The fact that different media uses certain types of humor more often suggests that the effectiveness of the type of humor may differ by medium.”