Strategic Management of Intellectual Property

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A framework of intellectual property protection strategies and open innovation (2021, background): “To the best of our knowledge, studies of IP strategies and OI are scarce (Alexy et al., 2009; Fisher & Oberholzer-Gee, 2013; Reitzig, 2004; Toma et al., 2018), and none of them organically presented how different IP strategies shape firms’ capability to leverage and benefit from OI.”
Are Trademark Counts a Valid Indicator of Innovation? Results of an In-Depth Study of New Benelux Trademarks Filed by SMEs (2014, background): “As Reitzig (2004) explains, firms may also use brand equity to increase their bargaining power with suppliers or with corporate clients.”
Regulatory environments and the location decision: evidence from the early foreign market entries of new-technology-based firms (2008, unknown): “Firms with attractive IP assets are thus vulnerable to predation when property rights are not clearly defined (Reitzig, 2004).”