The Antecedents and Consequences of Affordable Value Innovations for Emerging Markets: Affordable Value Innovations for Emerging Markets

By Holger Ernst, H. Kahle, Anna Dubiel, Jaideep Prabhu, Mohan Subramaniam. 2015

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View Paper: https://www.semanticscholar.org/paper/6b73113d5589a56aaaa1c9d4a39383060611bd82