Internationalization Strategies of Emerging Markets Firms
By Huei-Ting Tsai, Andreas B. Eisingerich. 2010
111 citations recorded by the source corpus.
Subfields: Economics and Econometrics, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/6b1620e1bcf352bf3c2fd5c241935acfae9a554b
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In Strategy and Management
Citations in the corpus
- How do marketing, research and development capabilities, and degree of internationalization synergistically affect the innovation performance of small and medium-sized enterprises (SMEs)? A panel data study of Chinese SMEs (2015, background): “On the basis that marketing has an important informational and relational role to play (Tsai & Eisingerich, 2010), which facilitates critical intelligence gathering and sharing within the firm, we expect marketing capability to increase the chance of a firm’s internationalization and R&D efforts to…”