Seeking attention: an eye tracking study of in-store merchandise displays
By P. Huddleston, B. Behe, S. Minahan, R. Thomas Fernandez. 2015
118 citations recorded by the source corpus.
Purpose – The purpose of this paper is to elucidate the role that visual measures of attention to product and information and price display signage have on purchase intention. The authors assessed the effect of visual attention to the product, information or price sign on purchase intention, as measured by likelihood to buy. Design/methodology/approach – The authors used eye-tracking technology to collect data from Australian and US garden centre customers, who viewed eight plant displays in which the signs had been altered to show either price or supplemental information (16 images total). The authors compared the role of visual attention to price and information sign, and the role of visual attention to the product when either sign was present on likelihood to buy. Findings – Overall, providing product information on a sign without price elicited higher likelihood to buy than providing a sign with price. The authors found a positive relationship between visual attention to price on the display sign and ...
Subfields: Marketing, Organizational Behavior and Human Resource Management
View Paper: https://www.semanticscholar.org/paper/6adf0a629451bd27b4606f2890e6442fa6a16419
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In Marketing
In Organizational Behavior and Human Resource Management
Citations in the corpus
- Engaging customers during a website visit: a model of website customer engagement (2016, background): “customers’ attention (Huddleston et al., 2015), build rapport with them and generate”