Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

By Renée Mauborgne. 2005

637 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/6a810e9f53752d710db4777d23580d830a7e57a4

Citations in the corpus

• Maneuvering in poor visibility : How firms play the ecosystem game when uncertainty is high (2017, unknown): “Intel, may know what downstream customers appreciate (e.g., Adner, 2012; Casadesus-Masanell & Yoffie, 2007; Gawer, 2009; Gawer & Cusumano, 2002; Iansiti & Levien, 2004; Kim & Mauborgne, 2005; Williamson & De Meyer, 2012).”
• Storm Clouds and Silver Linings: Responding to Disruptive Innovations Through Cognitive Resilience (2010, unknown): “…form of environmental change, described by Markides (2006) as representing a redefinition of product or service attributes in a manner that is generally perceived as inferior to incumbent product or service providers (Charitou & Markides, 2003; Christensen & Raynor, 2003; Kim & Mauborgne, 2005).”