Can emoji be used as a direct method to measure emotional associations to food names? Preliminary investigations with consumers in USA and China

By S. Jaeger, Leticia Vidal, Karrie Kam, G. Ares. 2017

98 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Food Science, Nutrition and Dietetics

View Paper: https://www.semanticscholar.org/paper/6a41057f04bba681e49a8eb705ace2201ddd8830

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Experimental and Cognitive Psychology

1. Qi Dan
2. Zhe Mu
3. Maokun Yang
4. Qiyu Bai

In Food Science

1. Qi Dan
2. Zhe Mu
3. Maokun Yang
4. Qiyu Bai

Citations in the corpus

• A Systematic Review of Emoji: Current Research and Future Perspectives (2019, methodology): “Marketers use emoji questionnaires as a common tool to measure user’s emotions (Jaeger et al., 2017b, 2019), especially children’s food preferences and emotional responses (Gallo et al., 2017; Swaney-Stueve et al., 2018; Lima et al., 2019).”