Digital transformation and customer value creation in Made in Italy SMEs: A dynamic capabilities perspective
By Michela Matarazzo, L. Penco, G. Profumo, Roberto Quaglia. 2021
1,036 citations recorded by the source corpus.
Abstract This study examines the impact of digital transformation on customer value creation in the context of small and medium-sized firms (SMEs) operating in the Made in Italy sectors, with the aim of understanding how dynamic capabilities, as enabling mechanisms, may foster digital transformation. We use multi-case study research on the digital transformation of six Made in Italy SMEs, belonging to the food, fashion, and furniture design industries. The results show that, for the selected SMEs, digital instruments contribute to innovation of their business model, creating new distribution channels and new ways to create and deliver value to customer segments. The results highlight the relevance of sensing and learning capabilities as triggers of digital transformation. In addition to the theoretical contribution to the existing literature on digital transformation and organizational capability, this study provides some managerial implications for digital transformation in SMEs operating in the Made in Italy sectors.
Subfields: Industrial and Manufacturing Engineering, Marketing, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/6a164666ae58d98b65cee9e7645c674739c585b4
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Industrial and Manufacturing Engineering
In Marketing
In Strategy and Management
Citations in the corpus
- COVID-19 pandemic digitization lessons for sustainable development of micro-and small- enterprises (2021, background): “However, digital transformation is more a managerial issue than a technical one ( Matarazzo et al., 2021 ).”