Gender Advertisements

By G. F. M. S.. 2020

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

Diagnosing Gender Bias in Image Recognition Systems (2020, background): “It would be tempting to do analysis of gender bias here: smiling is a highly gendered behavior, particularly in images of women (Goffman 1976).”
Predictors of Attitudes Toward Gay Men and Lesbian Women in 23 Countries (2020, background): “Whereas Western conceptualizations of gender norms (especially masculinity) are predicated on heteronormative gender differentiation (Herek, 1986), this may not be the case elsewhere (e.g., Goffman, 1979).”
Good Housekeeping, Great Expectations: Gender and Housework Norms (2019, background): “According to this interactionist perspective, housework is one way that men and women demonstrate their cultural competence in gender identities, thereby reproducing and reinforcing the gender division of household labor (Berk 1985; Brines 1994; Ferree 1990; Goffman 1959, 1979).”
Handbook of Consumer Psychology (2018, background): “However, evidence suggests that people from diverse backgrounds are still underrepresented in mainstream mass-targeted magazines and prime-time television (Green, 1991, 1992; Williams, Qualls & Grier, 1995; Wilkes & Valencia, 1989). Th us, the oft en-used depiction of America as a “melting pot” may ”