Social responsibility as a unique dimension of brand personality and consumers' willingness to reward
By Robert Madrigal, David M. Boush. 2008
144 citations recorded by the source corpus.
Subfields: Information Systems and Management, Marketing
View Paper: https://www.semanticscholar.org/paper/674ff392088a4bb8b4f7aef277d481518e32ca73
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In Information Systems and Management
In Marketing
Citations in the corpus
- Brand Personality Factor Based Models: A Critical Review (2012, methodology): “Without a solid theoretical foundation for brand personality providing a method of bounding the concept, it is difficult to argue against the inclusion of factors such as social responsibility (Madrigal and Boush, 2008), or facets added based upon focus groups (Ferrandi et al., 1999).”