What is this ‘school’ called neoclassical economics?

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Transcendental values and the valuation and management of ecosystem services (2016, background): “In the preference utilitarian approach, utility is not defined further than to say that if something is chosen over another it must satisfy some preference and thus generate utility (Lawson, 2013).”
The Deliberative Value Formation model (2016, unknown): “Neoclassical economics assumes monetary values to reflect fully informed, individual preferences for one alternative over another, revealed in behaviour or stated in willingness to pay surveys (Urama and Hodge, 2006; Lawson 2013).”