Ratings analysis: The theory and practice of audience research

By James G. Webster, Patricia F. Phalen, L. W. Lichty. 2006

171 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/670bf1023b82b092fb52eebcbeeb458b220d92f0

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. Roger Cooper
2. Tang Tang

Citations in the corpus

• Predicting Audience Exposure to Television in Today's Media Environment: An Empirical Integration of Active-Audience and Structural Theories (2009, background): “It is generally assumed that use of other media displaces the use of television (Webster et al., 2006), because the time available any day is fixed, and newer media can increasingly be used as a functional alternative to television (Ferguson & Perse, 2000).”