Is the tour leader an effective endorser for group package tour brochures

By Kuo-Ching Wang, An-tien Hsieh, W. Chen. 2002

131 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/66830d34f27ef9c0eecdc7339063a9371c3bb98b

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Jan Packer
2. N. Scott
3. Shanshi Li
4. Gabrielle Walters
5. Junghoon Lee
6. Jinsoo Hwang

In Organizational Behavior and Human Resource Management

1. Jinsoo Hwang
2. Jan Packer
3. Junghoon Lee
4. N. Scott
5. Shanshi Li
6. Gabrielle Walters

In Sociology and Political Science

1. Jan Packer
2. Junghoon Lee
3. Jinsoo Hwang
4. N. Scott
5. Shanshi Li
6. Gabrielle Walters
7. K. Hughes

Citations in the corpus

• Relationships among Senior Tourists’ Perceptions of Tour Guides’ Professional Competencies, Rapport, Satisfaction with the Guide Service, Tour Satisfaction, and Word of Mouth (2018, background): “During a travel package, tour guides continuously interact with tourists, so it is important to identify what tourists really want (Pond 1993; Wang, Hsieh, and Chen 2002).”
• A Comparative Analysis of Self-Report and Psychophysiological Measures of Emotion in the Context of Tourism Advertising (2018, background): “Particular copy elements studied include an endorser (Van der Veen and Song 2014), images of tour leaders (Wang, Hsieh, and Chen 2002), types of advertising appeals (Lwin and Phau 2013), incentive types (Chou and Lien 2012), experiential texts (Goossens 1995), and gender of the endorser (Luoh and…”