Influence of perceived value on purchasing decisions of green products in Brazil

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Adoption of Energy-Efficient Home Appliances: Extending the Theory of Planned Behavior (2020, background): “Moreover, rooted in the theory of planned behavior (TPB), the literature largely addresses consumer purchase intentions toward EEAs; researchers have included several variables in the TPB including norms [29], price [11,30,31], environmental knowledge and concern [32,33], and the use of innovative t”
Customer experiences in the age of artificial intelligence (2020, background): “Some studies position perceived sacrifice as a distinct factor from perceived service value (de Medeiros, Ribeiro, & Cortimiglia, 2016).”
A supply chain sustainability innovation framework and evaluation methodology (2018, background): “Systematic reviews of literature and qualitative studies (de Medeiros, Ribeiro, and Cortimiglia 2014, 2016) recently showed that knowledge on government regulations, inter-organisational collaboration, fulfilling customer needs, innovation learning, technology and R&D investments are essential for…”
Green product development: What does the country product space imply? (2018, background): “…most of the studies have explored the marketing strategies aimed at influencing consumers’ purchase behavior (e.g., de Medeiros and Ribeiro, 2017; de Medeiros et al., 2016; De Angelis et al., 2017; Ritter et al., 2015; Dangelico and Vocalelli, 2017), and the attitudes and the motivations of the…”