Green is the New White: How Virtue Motivates Green Product Purchase

By Nathalie Spielmann. 2020

120 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Marketing

View Paper: https://www.semanticscholar.org/paper/636647b70f9528a83f300035588ed494a80b16ed

Citations in the corpus

• Beyond good and bad: Challenging the suggested role of emotions in customer experience (CX) research (2020, unknown): “dissatisfaction, purchase avoidance) does not always hold (e.g. Namkung and Jang, 2010; Bilgihan et al., 2016; Spielmann, 2020).”