Brand Love is in the Heart: Physiological Responding to Advertised Brands

By Wendy A. Maxian, Samuel D. Bradley, Wesley T. Wise, Elizabeth N. Toulouse. 2013

92 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/62227fe155510bec6c11afa55cdeebb650bf903d

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1. Chao-Chin Huang

Citations in the corpus

• The impacts of brand experiences on brand loyalty: mediators of brand love and trust (2017, background): “Moreover, prior studies also suggest the mediating factors of brand love and trust to customers’ positive responses, e.g., commitment, self-identity (Delgado-Ballester and Munuera-Alemán, 2001; 2005; Laroche et al., 2012; Loureiro, 2012; Maxian et al., 2013).”