The role of fear in persuasion

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‘Fear of Missing Out’ (FOMO) marketing appeals: A conceptual model (2019, background): “If an individual has such a propensity for fear arousal, they are referred to as possessing ‘reactivity’ (dillard and Anderson 2004).”
Impact of fear appeals on pro-environmental behavior and crucial determinants (2016, background): “(1998), threat is an external stimulus that creates a perception in message receivers that they are susceptible to a negative situation or outcome. Fear is a negatively valenced emotion that is usually accompanied by heightened physiological arousal. Vining and Ebreo (2002) argued that threat percep”