Product Positioning and Competition: The Role of Location in the Fast Food Industry

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Beyond plain vanilla: Modeling joint product assortment and pricing decisions (2008, background): “Thomadsen (2007) uses estimated demand systems to conduct counterfactual analyses of location competition between single-outlet retailers.”
Price‐increasing competition (2008, background): “(2002) provide evidence that new entry of private labels raised prices of national brands in the food industry; and Thomadsen (2007), simulating with estimated parameters from the fast food industry, finds that prices may be higher under duopoly competition than under monopoly.”