Thirty Years of Conjoint Analysis: Reflections and Prospects

By P. Green, Abba M. Krieger, Y. Wind. Interfaces, 2001

1,029 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Food Science, Marketing

View Paper: https://www.semanticscholar.org/paper/5dab330a8649f76c261f06eedcacc920605b2bc5

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

In Food Science

In Marketing

Citations in the corpus

Foundations of Stated Preference Elicitation: Consumer Behavior and Choice-based Conjoint Analysis (2019, background): “…consumer products, with a sufficient track record so that it is possible to identify some of the necessary conditions for successful prediction; see Green et al. (2001), Cameron et al. (2013), McFadden (2014b).4 4 The term “CBC” is used in marketing to include stated choice elicitations with or…”
The fallacy of "only the strong survive": The effects of extrinsic motivation on the persistence decisions for under-performing firms (2008, neutral): “Conjoint analysis, a technique common in marketing research and used in thousands of research studies over the past three decades (Green et al., 2001), allows researchers to collect data as the decision is made.”
Opportunity Evaluation as Rule‐Based Decision Making (2014, methodology): “Conjoint analysis has proven an especially valuable tool for gaining insight into individuals’ decisions (Green et al., 2001; Huber, 1987), including those of entrepreneurs and investors (cf. McKelvie et al., 2011; Murnieks et al., 2011).”
New Recommendation Techniques for Multicriteria Rating Systems (2007, methodology): “For example, J. Ben Schafer implements a metarecommendation system that lets users indicate their preference for each content attribute (for example, movie genre, Motion Picture Association of America rating, or film length) and rate the importance of these attributes.8 Users can indicate that they…”
Entrepreneurs’ decision making under different levels of uncertainty: the role of emotions (2013, neutral): “early days of the methodology (Hammond and Adelman, 1976), this being a prerequisite for their extensive use across disciplines over the last 30 years (Green et al., 2001).”
Forecasting and operational research: a review (2008, background): “This has been an active research area since Bass’s original article in Management Science (1969) on new product adoption patterns, and early work on choice (conjoint) models of individual consumer behaviour (Green et al, 2001) based on intentions survey data.”
The Strength of Strong Ties in an Emerging Industry: Experimental Evidence of the Effects of Status Hierarchies and Personal Ties in Venture Capitalist Decision Making: The Strength of Strong Ties (2015, neutral): “Using real names of products and organizations is quite common in marketing research (e.g., Green, Krieger, and Wind, 2001) and we followed this strategy in order to make our choice tasks as realistic as possible. energy technology deals.”
On the Methodological Framework of Composite Indices: A Review of the Issues of Weighting, Aggregation, and Robustness (2018, background): “Conjoint analysis (CA) is commonly encountered in consumer research and marketing (Green et al. 2001; OECD 2008; Wind and Green 2013), but applications in the field of composite indices follow suit, mainly in the case of quality-of-life indicators (Ülengin et al.”