A new explanation for the WTP/WTA disparity

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Environmental Cost-Benefit Analysis (2008, background): “A number of empirical studies have sought to use the notion of QOV to explain WTP/WTA disparities [Zhao & Kling (147)] in plantation forestry [Yap”
Behavioral economics for environmental policy (2008, background): “…and empirical aspects such as, commitment cost arising from uncertainty, irreversibility and limited learning opportunities (Kling et al., 2003; Zhao and Kling, 2001), positive transaction cost of exchange (see Venkatachalam, 2004), lack of experience of individuals in the market processes…”
Overconfidence in investment decisions: An experimental approach (2005, background): “If for the decision maker the value of the object is less certain the WTA / WTP disparity should increase (Kolstadt and Guzman, 1999 ; Mueser and Dow, 1997 ; Zhao and King, 2001 ).”
Cost-Benefit Analysis and the Environment: Recent Developments (2006, background): “But more and more empirical work is finding that WTP and WTA do differ, and sometimes by considerable amounts.”