Development of a conceptual framework for brand loyalty: A Euro-Mediterranean perspective
By Sajal Kabiraj, J. Shanmugan. 2011
121 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management
View Paper: https://www.semanticscholar.org/paper/5c287c1315fbc378739127092b519930186998a6
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In Marketing
In Organizational Behavior and Human Resource Management
Citations in the corpus
- The impacts of brand experiences on brand loyalty: mediators of brand love and trust (2017, result): “Hence, this study overcomes the gap of prior research by modeling both behavioral and attitudinal dimensions of brand loyalty (Chaudhuri and Holbrook, 2001; Jones and Taylor, 2007; Kabiraj and Shanmugan, 2010; Oliver, 1999).”