Country image, product image and consumer purchase intention: Evidence from an emerging economy
By C. Wang, Dongjin Li, B. Barnes, J. Ahn. 2012
333 citations recorded by the source corpus.
Subfields: Marketing, Social Psychology, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/5ab67971d6ce86f695d575d901e6cd1b2074a229
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Citations in the corpus
- How Country Image Affects Tourists’ Destination Evaluations: A Moderated Mediation Approach (2018, unknown): “Relatively few scholars conducted affective evaluations (Alvarez and Campo, 2014; Laroche et al., 2005; Wang et al., 2012).”
- Factors Influencing Organic Food Purchase Intention in Developing Countries and the Moderating Role of Knowledge (2019, background): “This decision can be influenced by various factors, such as product feature, the perception of other consumers, and perception of the manufacturing country [36], which frequently originates from quality concerns [37].”