Press advertising and the ascent of the 'Pensee Unique'

By J. Gabszewicz, D. Laussel, N. Sonnac. 2001

214 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Management Science and Operations Research, Marketing

View Paper: https://www.semanticscholar.org/paper/5aaeaddb426814f24bbcdd4402c9e5e17650ae1c

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

1. Julian Wright
2. Ulrich Kaiser
3. Fulvio Castellacci
4. Roberto Roson
5. Justus Haucap
6. Ammon J. Salter
7. Cristiano Codagnone
8. Mark Armstrong

In Management Science and Operations Research

1. Julian Wright
2. Ulrich Kaiser

In Marketing

1. Julian Wright
2. Ulrich Kaiser
3. Roberto Roson

Citations in the corpus

• Price structure in two-sided markets: Evidence from the magazine industry (2006, background): “…of two-sided markets with competing platforms that apply to media markets, such as those by Anderson and Coate (2002), Ferrando et al. (2004) and Gabszewicz et al. (2001) all obtain a demand specification for advertising in which the demand for advertising only depends on the own per-viewer…”
• Content and Advertising in the Media: Pay-Tv Versus Free-to-Air (2008, unknown): “Some works have used the concept of “fulfilled” expectations, instead of solving the system of equations (1), (2) in the last stage of the game (see e.g. Ferrando et al., 2003).”