The Effects of Mainstream and Emerging Customer Orientations on Radical and Disruptive Innovations
By V. Govindarajan, Praveen K. Kopalle, Erwin Danneels. 2011
227 citations recorded by the source corpus.
Subfields: Economics and Econometrics, Management Science and Operations Research, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/5a9c4f879950eb2eea6edf0986d5ff8ceceff061
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In Management Science and Operations Research
In Strategy and Management
Citations in the corpus
- External knowledge search, absorptive capacity and radical innovation in high-technology firms (2017, background): “Furthermore, radical innovations can be developed as a consequence of a firm trying to enhance satisfaction of mainstream customers and can involve exploring whether new technologies might offer them superior benefits (Govindarajan et al., 2011).”