The coexistence of transaction and relational marketing: Insights from the Chinese business context

By Chris Styles, T. Ambler. 2003

141 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/5a3cace60dc76bfee3a377f9ebf33e66d7a49a54

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. S. Freeman
2. Keah Choon Tan

In Organizational Behavior and Human Resource Management

1. S. Freeman
2. Zhiqiang Wang
3. Keah Choon Tan
4. Fei Ye

In Strategy and Management

1. S. Freeman
2. Ron Edwards
3. Zhiqiang Wang
4. Keah Choon Tan
5. Fei Ye
6. B. Schroder

Citations in the corpus

• How Smaller Born-Global Firms Use Networks and Alliances to Overcome Constraints to Rapid Internationalization (2006, background): “…and Srinivasan (2002) Reuber and Fischer (1997) Oviatt and McDougall (1995) Svensson (2004) Leek, Naude, and Turnbill (2003) Ghauri et al. (2003) Styles and Ambler (2003) •Firm factors (managerial commitment and organizational characteristics) Caloghirou et al. (2004) Bloodgood, Sapienza, and…”
• Effects of managerial ties and trust on supply chain information sharing and supplier opportunism (2014, background): “In the context of China, the personal connections between senior managers of buying and supplying organisations can be described as guanxi (Peng and Luo 2000), which is widely used to improve the efficiency and effectiveness of operations (Styles and Ambler 2003).”