Who's your target? The creative class as a target group for place branding

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The role of place branding in local and regional economic development: bridging the gap between policy and practicality (2016, background): “Place branding is a set of place-based elements that range in scope from logos and slogans (Anholt, 2005; Braun, Eshuis, & Klijn, 2014; Cleave & Arku, 2015a, 2015b; Zenker, 2009) to a broader range of place attributes including promotional and marketing activities, expressions of place through the b”
The smart city as a common place for tourists and residents: A structural analysis of the determinants of urban attractiveness (2017, unknown): “…on the ability to attract a creative population, in accordance with the contemporary tendencies in global economies, as witnessed, among others, by Zenker (2009), Zenker, Eggers & Farsky (2013) for 15 large German cities, with a special focus on the “competition” between Hamburg and Berlin, or by…”
Creativity and tourism in the city (2014, background): “Creativity has a number of advantages for city branding, including flexibility, the ability to target upmarket members of the creative class, the attractiveness of creative lifestyles and the links between creativity and the media (McRobbie, 2006; Trueman, Cook, & Cornelius, 2008; Zenker, 2009).”