Effects of managerial response on consumer eWOM and hotel performance
By Karen L. Xie, Zili Zhang, Ziqiong Zhang, Amrik Singh, S. Lee. 2016
145 citations recorded by the source corpus.
Subfields: Information Systems and Management, Marketing, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/59c4f4bf8f67e3c3a8c3bb75a5e76d71ce62c0de
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In Information Systems and Management
In Marketing
In Sociology and Political Science
Citations in the corpus
- The effect of social media on firm performance (2017, background): “Therefore, eWOM attracts consumers and enhances their purchasing intention (Xie et al., 2016).”
- Effect of eWOM stimuli and eWOM response on perceived service quality and online recommendation (2020, background): “effect of eWOM valence and volume on a hotel’s sales performance (Xie et al., 2016).”