How intangibility affects perceived risk: the moderating role of knowledge and involvement

By Michel Laroche, Jasmin Bergeron, C. Goutaland. 2003

236 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/584579754d57219b6b682a126c380d57b9476e00

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. F. Hesham
2. N. Sihem
3. Harizi Riadh

Citations in the corpus

• What Have We Learned about the Effects of the COVID-19 Pandemic on Consumer Behavior? (2021, background): “Meanwhile, a scale was proposed in [82] that is feasible for all distribution channels.”