Psychological Constructs Underlying Farmers’ Decisions to Diversify or Specialise their Businesses – An Application of Theory of Planned Behaviour

By H. Hansson, Richard Ferguson, C. Olofsson. 2012

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Using the theory of planned behavior to understand the intention of small farmers in diversifying their agricultural production (2017, background): “…of decisions and behaviors of farmers (Bergevoet et al., 2004; Borges et al., 2014; Burton, 2004; Elliott et al., 2011; Fielding et al., 2005; 2008; Greiner, 2015; Hansson et al., 2012; Lauwere et al., 2012; L€apple and Kelley, 2013; Sutherland and Holstead, 2014; Yazdanpanah et al., 2014).”
Entrepreneurship in the Agricultural Sector: A Literature Review and Future Research Opportunities (2018, background): “…own resource base, typically related to family and kinship where farmers test new opportunities, bricolage-style, with small 146 Entrepreneurship Theory and Practice 42(1) scale ‘‘experiments’’ (Alsos et al., 2014), rather than losing control through external venture funding (Hansson et al., 2012).”