Determinants of willingness to purchase organic food: an exploratory study using structural equation modeling

By J. Voon, Kwang Sing Ngui, A. Agrawal. 2011

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The role of subjective norms in forming the intention to purchase green food (2015, methodology): “The measurement scale is adapted from previous studies conducted by Voon et al. (2011).”
Consumers’ Perceptions and Attitudes of Organic Food Products in Northern Thailand (2012, background): “…concern for the chemical residues in conventional food products, pesticides, nutritional concern, as well as improved taste and flavour in organic food products are some of the factors identified (Storstad and Bjorkhaug 2003; Voon, Ngui, and Agrawal 2011; Sangkumchaliang and Huang 2010).”
The willingness to consume organic food: A review (2021, background): “A person’s subjective norms reflect their beliefs about how others, who are important to them, would view them engaging in a particular behaviour (Voon et al., 2011).”