A hedonic motivation model in virtual reality tourism: Comparing visitors and non-visitors

By Myung Ja Kim, Colin Michael Hall. International Journal of Information Management, 2019

456 citations recorded by the source corpus.

Abstract Virtual reality (VR) tourism provides consumers with the opportunity to experience a destination in VR and can play a significant role in encouraging visitation and engaging in particular travel activities and behaviors. Hedonic motivation adoption frameworks with flow state and subjective well-being have been shown to have significant roles in continued use of information technology. However, research on a theoretically integrated hedonic motivation system adoption model (HMSAM) specifically with enjoyment, flow state, subjective well-being, and continued use has not previously been conducted with respect to VR tourism. To address this gap, this study develops and investigates a conceptually comprehensive model on the effect of consumers’ hedonic behaviors on continued use, with the moderating role of visitor or non-visitor at the destination portrayed in VR tourism. Results identified the highly significant effect of consumers’ perceived enjoyment on flow state and of flow state on subjective well-being. Continued use was greatly influenced by flow state and subjective well-being. Importantly for destinations association between usefulness and flow state had a significant moderating effect depending on whether a visitor or non-visitor. The findings offer new knowledge to researchers and industry in the VR tourism fields.

Subfields: Information Systems and Management, Sociology and Political Science, Human-Computer Interaction

View Paper: https://www.semanticscholar.org/paper/563fd663e48e2512caceb1878093786a639862a1

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Citations in the corpus

Examining Tourism Consumers’ Attitudes and the Role of Sensory Information in Virtual Reality Experiences of a Tourist Destination (2021, background): “…Griffin et al. 2017; Jung et al. 2018; Jung et al. 2016; Rainoldi et al. 2018; Li and Chen 2019; Tussyadiah et al. 2018; Zeng et al. 2020; M. J. Kim and Hall 2019), the current body of research has limited understanding on the role of VR in enhancing customer attitudes toward a destination and…”
The challenges of entering the metaverse: An experiment on the effect of extended reality on workload (2022, background): “Extended reality (XR) technologies are some of the most prominent new developments in information systems, processing, and management (Kim & Hall, 2019; Rauschnabel, 2021; Xi & Hamari, 2020), and offers an umbrella term that covers all forms of virtual and augmented reality technologies, which is…”