The Power of Narratives: The Effect of Entertainment Television Organ Donation Storylines on the Attitudes, Knowledge, and Behaviors of Donors and Nondonors

By Susan E. Morgan, Lauren B. Movius, Michael J. Cody. 2009

205 citations recorded by the source corpus.

Subfields: Communication, Gender Studies, Literature and Literary Theory

View Paper: https://www.semanticscholar.org/paper/56304eb225bf0b7923a17694b8f9ba2ba49ed5db

Citations in the corpus

• The Role of a Narrative's Emotional Flow in Promoting Persuasive Outcomes (2015, unknown): “…attests to the power of narratives to change attitudes, beliefs, and behaviors (e.g., Appel & Richter, 2007; Escalas, 2004; Green, 2004; Green & Brock, 2000; Hormes, Rozin, Green, & Fincher, 2013; Marsh & Fazio, 2006; Morgan, Movius, & Cody, 2009; Strange & Leung, 1999; Wang & Calder, 2006).”
• The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers' Narrative Transportation (2014, unknown): “For example, Morgan, Movius, and Cody (2009) reveal that people who have consented to donate their organs when they die experience greater narrative transportation into organ donation storylines than nondonors.”