Does Local Labeling Complement or Compete with Other Sustainable Labels? A Conjoint Analysis of Direct and Joint Values for Fresh Produce Claim

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Food miles or carbon emissions? Exploring labelling preference for food transport footprint with a stated choice study (2013, background): “2010) and on consumers’ valuation for specific food labelling information related to food miles (Pirog 2004; Onozaka and McFadden 2011).”
Consumers’ Preferences and Attitudes Toward Local Food Products (2016, background): “It was also found that consumers who show a negative attitude toward imported products stated the highest willingness to pay value for locally grown products relative to domestically grown ones (Onozaka & McFadden, 2011).”