Visual complexity of websites: Effects on users' experience, physiology, performance, and memory

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Facets of visual aesthetics (2010, background): “, 2000, 2003), novelty and prototypicality (Haig and Whitfield, 2001) as well as complexity (Pandir and Knight, 2006; Tuch et al., 2009).”
The role of visual complexity and prototypicality regarding first impression of websites: Working towards understanding aesthetic judgments (2012, background): “Further, in a study of Tuch et al. (2009), VC of web pages was related to increased experienced arousal, more negative valence appraisal, and increased facial muscle tension (musculus corrugator).”
An eye-tracking study of website complexity from cognitive load perspective (2014, methodology): “Tuch et al. [37] proposed that compressed file size can be utilized as a reliable, valid, and objective measure for visual complexity.”
Predicting users' first impressions of website aesthetics with a quantification of perceived visual complexity and colorfulness (2013, background): “Although it is not yet known what exactly influences this first impression of appeal, colorfulness and visual complexity have been repeatedly found to be the most noticeable design characteristics at first sight [27, 38, 34, 8].”
Old wine in new bottles or novel challenges: a critical analysis of empirical studies of user experience (2011, background): “, [79] where experience is researched as psychological perception), and/or did not mention one of the defined key authors (e.”