Impulse Buying

By S. M. Kalla, A. Arora. 2011

103 citations recorded by the source corpus.

Subfields: Marketing

View Paper: https://www.semanticscholar.org/paper/52483b6490ad4230a2fa0c8d175555313f780642

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. S. Tanford
2. R. Montgomery

Citations in the corpus

• The Effects of Social Influence and Cognitive Dissonance on Travel Purchase Decisions (2015, result): “A study of impulse buying among student spring break shoppers demonstrated individual differences in consumer dissonance (George and Yaoyuneyong 2010). Students who were high in impulsiveness on a standardized scale experienced less dissonance after an impulsive purchase than those who were low in i”