Understanding Producers’ Motives for Adopting Sustainable Practices: The Role of Expected Rewards, Risk Perception, and Risk Tolerance

By Andres A. Trujillo‐Barrera, Joost M. E. Pennings, D. Hofenk. 2016

143 citations recorded by the source corpus.

Subfields: Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/523d91d261ae95e10597ece2ca54850ba6d8c0be

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. P. Iyer
2. Martina Bozzola
3. Robert Finger
4. S. Hirsch
5. Manuela Meraner

Citations in the corpus

• Measuring Farmer Risk Preferences in Europe: A Systematic Review (2019, background): “However, these concepts are unobservable and extremely difficult to measure (for example, as more recent examples, Gardebroek, 2006; Liu and Huang, 2013; Trujillo-Barrera et al., 2016).”