The antecedents of the consumer purchase intention: Sensitivity to price and involvement in organic product: Moderating role of product regional identity
By Zohra Ghali-Zinoubi, M. Toukabri. Trends in Food Science & Technology, 2019
154 citations recorded by the source corpus.
Abstract Background This research emphasizes on the predictive variables of the intention to purchase an organic product. Scope and approach The paper focuses on the consumer involvement in organic consumption and sensitivity to price as motives of consumer purchase intention as well as the moderating role of the product regional identity. Key findings and conclusions The findings allowed us to deduce that the interviewed Tunisian customers intend to buy organic olive oil because they are concerned about preserving both their health and their environment. Also, these customers are more involved in regional organic products and are able to pay high prices to buy these products in order to profit from their safety, traceability and high quality.
Subfields: Food Science, Marketing, Plant Science
View Paper: https://www.semanticscholar.org/paper/516b9b209e3785c9b16066b3d1004b5371044225
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In Marketing
Citations in the corpus
- Impact of Consumer Environmental Responsibility on Green Consumption Behavior in China: The Role of Environmental Concern and Price Sensitivity (2020, background): “Much research has concluded that green consumption intention can effectively profile green consumption behavior [8,23,26,27].”