The Contribution of Changes in Advertising Expenditures to Earnings and Market Values

By R. Graham, Kristina D. Frankenberger. 2000

114 citations recorded by the source corpus.

Subfields: Accounting, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/50c39b10defa2dcaa2b40644091e563e7ff457a4

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Accounting

1. Ashwin Malshe
2. Manoj K. Agarwal

In Strategy and Management

1. Ashwin Malshe
2. Manoj K. Agarwal

Citations in the corpus

• From Finance to Marketing: The Impact of Financial Leverage on Customer Satisfaction (2015, background): “Second, advertising and R&D are investments in intangible assets (Barth and Kasznik 1999; Chauvin and Hirschey 1993; Graham and Frankenberger 2000).”