Price Effects in Online Product Reviews: An Analytical Model and Empirical Analysis

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A study of factors that contribute to online review helpfulness (2015, background): “As a result, both retailers and manufacturers are paying an increased level of attention to online reviews as they can either be a threat or an opportunity for businesses (Anderson & Magruder, 2012; Chen & Xie, 2008; Chevalier & Mayzlin, 2006; Hu, Zhang, & Pavlou, 2009; Li & Hitt, 2010).”
The Influence of Hotel Price on Perceived Service Quality and Value in E-Tourism (2014, background): “Li and Hitt (2010) quantify the price effects in consumer reviews for different formats of review systems using actual market prices and online consumer rating data.”
Assessing the effects of consumers' product evaluations and trust on repurchase intention in e-commerce environments (2018, background): “These studies have shown that consumers’ perceived value can be affected by the confirmation or disconfirmation of perceived quality after consuming the product versus their expectation before purchase (Li and Hitt, 2010).”