Choice Map: Inferring a Product-Market Map from Panel Data

By Terry Elrod. 1988

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Citations in the corpus

SHOPPER: A Probabilistic Model of Consumer Choice with Substitutes and Complements (2017, background): “A small literature on “market mapping” (Elrod, 1988; Elrod and Keane, 1995; Chintagunta, 1994) considers latent attributes of items within a product category (e.”
Panel Data Discrete Choice Models of Consumer Demand (2013, background): “These ideas are the basis of the ―market mapping‖ literature that uses panel data to determine the location of brands in a latent attribute space (see Elrod (1988), Elrod and Keane (1995), Keane (1997)).”
Brand and Quantity Choice Dynamics Under Price Uncertainty (2003, background): “2 In ‘‘market mapping’’ methods (see Elrod, 1988) cross-price elasticities of demand are critical for the evaluation of the positioning of products in unobserved (or latent) attribute space.”
Automated Marketing Research Using Online Customer Reviews (2011, unknown): “…such as preference data collection using conjoint analysis (Green and Srinivasan 1978) inferring market structure through multidimensional scaling (Elrod 1988, 1991; Elrod et al. 2002), inferring market segments through clustering routines (DeSarbo, Howard, and Jedidi 1991), or simply…”
Structural choice modelling: Theory and applications to combining choice experiments (2011, background): “…as a factor analytic representation, with η = γξ where γ is a matrix of factor weights and the covariates in x can be attributes of alternatives (e.g., Elrod 1988; Elrod and Keane 1995; Keane 1997; Walker 2001) or characteristics of individuals (e.g. Walker 2001; Ashok et al. 2002; Morikawa…”
A Factor-Analytic Probit Model for Representing the Market Structure in Panel Data (1995, methodology): “The two Choice Map models were found by Elrod and Winer's (1991) study to outperform the three other mapping methods, which were deterministic.”
A model of health plan choice:: Inferring preferences and perceptions from a combination of revealed preference and attitudinal data (1998, methodology): “This has led to the development of so-called 'market-mapping' methods (see, e.g., Elrod, 1988, Elrod, 1991,), in which positions of choice alternatives along unobserved attribute dimensions are inferred from the error structure in choice models.”
Marketing Analytics for Data-Rich Environments (2016, unknown): “…were based on estimated cross-price elasticities, models that derive competitive maps from panel choice data were developed on the basis of the notion that competitive market structures arise from consumer perceptions of substitutability, revealed through their choices of products (Elrod 1988).”
Blockbuster Culture's Next Rise or Fall: The Impact of Recommender Systems on Sales Diversity (2009, methodology): “…case, as k ranges from 1 to 40, the Gini 9 Other transformations have been used, and the literature does not have a single standard: for example, −k · distanceij in Elrod (1988); (distanceij −k in DeSarbo and Wu (2001); and −k · log distanceij in Schweidel et al. (2007) with k a scaling parameter.”
An Empirical Comparison of Logit Choice Models with Discrete versus Continuous Representations of Heterogeneity (2002, background): “Mixed logit models, also known as random coefficients logit models, have received considerable attention in marketing and econometrics (e.g., Brownstone and Train 1999; Chintagunta, Jain, and Vilcassim 1991; Elrod 1988; Erdem 1996; Gönül and Srinivasan 1993; Revelt and Train 1998).”
Performance of Store Brands: A Cross-Country Analysis of Consumer Store-Brand Preferences, Perceptions, and Risk (2004, methodology): “In this article, we follow the tradition of the internal structure of market analysis literature (e.g., Elrod 1988; Elrod and Keane 1995; Erdem 1998), which imposes a factor-analytic structure on the brand-specific constants and decomposes the brand-specific constants that are commonly estimated in…”