The Effects of CSR on Customer Satisfaction and Loyalty in China: The Moderating Role of Corporate Image

By Ki Han Chung, Ji-Eun Yu, Myeong-guk Choi, Jae-Ik Shin. 2015

210 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/4f04d9279b3c713d3956850fe20a56041999f39f

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. J. M. Bruno
2. F. Sarabia-Sánchez
3. E. Bianchi

In Organizational Behavior and Human Resource Management

1. J. M. Bruno
2. F. Sarabia-Sánchez
3. E. Bianchi

In Strategy and Management

1. J. M. Bruno
2. F. Sarabia-Sánchez
3. E. Bianchi

Citations in the corpus

• The impact of perceived CSR on corporate reputation and purchase intention (2019, background): “209 Matute-Vallejo et al. (2011) and Chung et al. (2015) have reported a direct link between perceived CSR and satisfaction and an indirect link (via satisfaction) between CSR and loyalty.”