Determining the Appropriate Depth and Breadth of a Firm's Product Portfolio

By Robert F. Bordley. 2003

110 citations recorded by the source corpus.

Subfields: Management Information Systems, Management Science and Operations Research, Marketing

View Paper: https://www.semanticscholar.org/paper/4e74f855c321b8302b820c447b7f8499723f3033

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management Information Systems

1. Gerard J. Tellis

In Management Science and Operations Research

1. Abbie Griffin
2. John R. Hauser
3. Gerard J. Tellis

In Marketing

1. John R. Hauser
2. Gerard J. Tellis

Citations in the corpus

• Research on Innovation: A Review and Agenda for Marketing Science (2006, background): “…for a target market (or on game-theoretic insights into the characteristics of product portfolios), research in product development has begun to focus on project selection and set management as means to obtain a balanced, profitable portfolio (Blau et al. 2004, Bordley 2003, Sun et al. 2004).”