The Hidden History of Product Placement

By Jay Newell, Charles Thomas Salmon, Susan Chang. 2006

191 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Visual Arts and Performing Arts

View Paper: https://www.semanticscholar.org/paper/4e316ef55bfe8e7a6549ff3da420554574944dae

How researchers see this paper

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In Economics and Econometrics

1. Edith G. Smit

Citations in the corpus

• How media factors affect audience responses to brand placement (2010, background): “Brand placement first appeared in Lumière films in the 1890s (Newell et al. 2006).”