Effects of Gain Versus Loss Frame Antidrug Ads on Adolescents

By Hyunyi Cho, Franklin J. Boster. 2008

112 citations recorded by the source corpus.

Subfields: Applied Psychology, Literature and Literary Theory, Marketing

View Paper: https://www.semanticscholar.org/paper/4debc08ad3fd748b406054727963345a95cf935b

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. Kiwon Seo
2. Joseph Cesario
3. Sara Jelinek
4. James Price Dillard
5. Katherine S. Corker
6. Fuyuan Shen
7. Brian L. Quick
8. Michael T. Stephenson

In Literature and Literary Theory

1. Joseph Cesario
2. James Price Dillard
3. Brian L. Quick
4. Michael T. Stephenson
5. Tobias Reynolds-Tylus

In Marketing

1. Joseph Cesario
2. James Price Dillard

Citations in the corpus

• A self-regulatory framework for message framing☆ (2013, background): “More recently, the focus has been on identifying individual differences that are associated with responsiveness to particular message frames (e.g., Cho & Boster, 2008; Latimer et al., 2008; Rothman,Wlaschin, Bartels, Latimer, & Salovey, 2008; Schneider et al., 2001; Updegraff, Sherman, Luyster, &…”
• The Effects of Message Framing and Visual Image on Persuasion (2013, background): “Some empirical research also links gain–loss framing with emotional response (Cho & Boster, 2008; Shen & Dillard, 2007; van’t Riet, Ruiter, Werrij, Candel, & de Vries, 2010), whereas other investigations tie imagery to emotion (Joffe, 2008; MacInnis & Price, 1987; Mitchell & Olson, 1981; Stuart,…”
• A Threatening Space?: Stigmatization and the Framing of Autism in the News (2014, background): “Gain frames are frequently employed with coverage of low-risk, preventative actions such as dieting to avoid obesity or taking a multivitamin for sustained health (Cho & Boster, 2008; Major, 2011).”