Destination brands vs destination images: Do we know what we mean?
By A. Tasci, Metin Kozak. 2006
359 citations recorded by the source corpus.
Subfields: Marketing, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/4cabacaf69f8adacdefe8eed802e035270595056
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
- Svetlana Stepchenkova
- Juline E. Mills
- Hailin Qu
- Seyhmus Baloglu
- M. Millar
- Wan-I Lee
- Yen-Ting Helena Chiu
- T. Chen
In Sociology and Political Science
- Svetlana Stepchenkova
- Juline E. Mills
- Hailin Qu
- Seyhmus Baloglu
- M. Millar
- Wan-I Lee
- Yen-Ting Helena Chiu
- T. Chen
Citations in the corpus
- Destination Image: A Meta-Analysis of 2000–2007 Research (2010, background): “…2006; Obenour, Lengfelder, & Groves, 2005), promotion (Govers, Go, & Kumar, 2007a; Hudson & Ritchie, 2006; Puczko, Ratz, & Smith, 2007; Shukla, Brown, & Harper, 2006; Therkelsen, 2003), and branding (Ooi, 2004; Tasci, Gartner, & Cavusgil, 2007b; Tasci & Holecek, 2003; Tasci & Kozak, 2006).”
- A model of destination branding: Integrating the concepts of the branding and destination image (2011, background): “It is widely acknowledged that tourism destinations must be included in the consumers’ evoked set, from which an ultimate decision is made (Cai, Feng, & Breiter, 2004; Dana & McClearly, 1995; Leisen, 2001; Tasci & Kozak, 2006).”
- Gaming Destination Images: Implications for Branding (2010, background): “There is often debate, however, about the extent to which destination brand is related to destination image (Tasci and Kozak 2006).”
- Environmentally Responsible Behavior in Ecotourism: Exploring the Role of Destination Image and Value Perception (2014, background): “As different tourist sites compete for visitors and try to differentiate from each other, destination branding has become the subject of managerial interest (Tasci & Kozak, 2006).”