Implicit attitudes can be measured.

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Understanding and Using the Implicit Association Test: II. Method Variables and Construct Validity (2005, methodology): “Measurement of single-category attitudes may require using a different measurement tool designed for such purposes, such as the Go/No-Go Association Task (GNAT; Nosek & Banaji, 2001) or the Extrinsic Affective Simon Task (EAST; De Houwer, 2003).”
Introducing the Open Affective Standardized Image Set (OASIS) (2017, methodology): “Thus, affective responses to the OASIS images should also be measured using less controlled and more automatic implicit measures (Banaji, 2001), psychophysiological reactions (Cacioppo, Berntson, Larsen, Poehlmann, & Ito, 2000), and functional magnetic resonance imaging (Moriguchi et al., 2011;…”
A History of Implicit Social Cognition Where Is It Coming From? Where Is It Now? Where Is It Going? (2010, background): “What is “implicit” about implicit social cognition? Since Greenwald and Banaji (1995) coined the term implicit social cognition, the two roots of implicit social cognition have contributed to lively debates about the proper use of terminology, in particular with regard to the term implicit.”
Faking the IAT: Aided and Unaided Response Control on the Implicit Association Tests (2005, methodology): “For instance, Banse et al. (2001) found little evidence for control over test outcomes in participants who were exposed to an IAT for the very first time, being fully naïve about the test.”