Country of origin as a source of competitive advantage

By Michael Baker, Lorna Ballington. 2002

159 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Management, Monitoring, Policy and Law, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/4c64c3501602a34fefad46266bf8783c0a9e1faa

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In Strategy and Management

1. Kris Brijs
2. Josée Bloemer

Citations in the corpus

• The CoO‐ELM model: A theoretical framework for the cognitive processes underlying country of origin‐effects (2009, background): “…knowledge about the country itself is better suited for generating all kinds of symbolic, emotional or value-related imagery than providing the consumer with information about a product’s functional quality (Thakor and Kohli, 1996; O’Shaughnessy and O’Shaughnessy, 2000; Baker and Ballington, 2002).”