Examining the role of beliefs and attitudes in online advertising
By Ying Wang, Shaojing Sun. 2010
198 citations recorded by the source corpus.
Subfields: Information Systems and Management, Marketing, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/4b29bface89eed3764211738c81dc2ecb48bacc9
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In Information Systems and Management
In Marketing
In Sociology and Political Science
Citations in the corpus
- Why smartphone advertising attracts customers: A model of Web advertising, flow, and personalization (2014, methodology): “Ducoffe’s advertising model has been applied in various contexts such as the Web (Choi & Rifon, 2002; Ducoffe, 1995; Wang & Sun, 2010) and feature phone advertisements (Blanco et al., 2010; Chowdhury, Parvin, Weitenberner, & Becker, 2010; Liu et al., 2012; Standing et al., 2005; Tsang et al., 2004;…”