Corporate Social Responsibility: Worth-Creating ctivities

By Juan Luis Nicolau. 2008

148 citations recorded by the source corpus.

Abstract Making the world a better place to live is an idea that is spreading over the four quarters of the globe; and the business realm is no exception. Firms are expected to have ethical responsibilities and go beyond their profit-oriented activities and boost the wellbeing of the community. This situation becomes more evident when an industry has a very close relationship with environments and societies which, in turn, are facets of its own products. This study shows that socially oriented activities carried out by tourism firms bring about benefits for society both directly (inherent to the purpose of such activities) and indirectly (via their commercial performance). The fact that getting actively involved in duties outside of the business arena has a positive influence on a firm’s outcome implies that these initiatives help increase the social force of tourism through non-economic as well as economic mechanisms.

Subfields: Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/489d545b2c71675de5998176aaf887e1f291c2f6

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Xavier Font
2. L. Dwyer
3. Luis Alfonso Garay Tamajón

In Strategy and Management

1. Xavier Font
2. L. Dwyer
3. Luis Alfonso Garay Tamajón

Citations in the corpus

• Corporate social responsibility in tourism small and medium enterprises evidence from Europe and Latin America (2013, background): “Finally, there are great disparities in CSR accountability (Font, et al., 2012; Holcomb, et al., 2007), despite a positive relationship between CSR and share prices for tourism evidence (Nicolau, 2008; Rodriguez & del Mar Armas Cruz, 2007).”
• Saluting while the ship sinks: the necessity for tourism paradigm change (2018, background): “These new consumer values are now being analysed under a new concept “Consumer Social Responsibility” (CnSR) the demand-side counterpart to CSR (Devinney, Auger, & Eckhardt, 2012).”