A global market advantage framework: the role of global market knowledge competencies
By Sengun Yeniyurt, S. Tamer Cavusgil, G. Tomas M. Hult. 2005
127 citations recorded by the source corpus.
Subfields: Strategy and Management
View Paper: https://www.semanticscholar.org/paper/48758af65d52bc120a3eeab4a743732ba19c12fe
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Strategy and Management
Citations in the corpus
- The influence of innovation orientation on the internationalisation of SMEs in the service sector (2010, background): “One of the most important factors that have a positive influence on the absorptive capacity of the firm is the development of an international orientation that contributes to enabling the firm to develop its internationally oriented processes and systems, which are not solely focused on local market”
- The influence of marketing capabilities on economic international performance (2008, background): “However, we have only limited understanding of the associations between marketing capabilities and international performance ( Yeniyurt et al. , 2005”